I initially didn’t want to talk about this, and now I’m way late to the party. I realized that I need to get it out of my system though, so here goes. There will be bits of strong language in this one.
Seriously Blizzard, what the fuck?
I’m of course talking about BlizzCon and Blizzard’s unfathomable decision to present Diablo Immortal, a title for mobile devices, during the first and thus main presentation on their ‘mythic stage’ – and absolutely nothing else Diablo related.
Seriously, this is what they expected their hardcore fans, who had spent a good amount of time and money to be there, to get really excited about. It didn’t quite pan out as they seem to have imagined.
Well, who could’ve known, right? It’s not like the vast majority of people attending BlizzCon are used to playing high quality games on PC and crave only one thing: more of that, just bigger and better.
The assembled Diablo fanbase basically wanted to see one of the following things (or, preferably, all of them):
Diablo IV on PC; new content for Diablo III; a high quality remaster of Diablo II on PC.
Had Blizzard announced at least one of those after their Immortal thing, this would’ve been a wholly different story. Personally I wouldn’t have cared much about the former two, as Path of Exile sates my needs for a modern ARPG well enough, but I’d devour a good DII remaster, that’s for sure.
This isn’t the first time Blizzard comes across as tone-deaf, indifferent and even arrogant towards their playerbase though. As I’ve said before their attitude of ‘we know better what you want than you do’ has effectively kept me from playing WoW when I maybe would’ve at least tried it out at some point otherwise.
Until now this arrogance seemed to have been limited to the people in charge of WoW, at least to me, but right now it’s hard to shake off the feeling that Blizzard as a whole has gone full ‘Shut the fuck up and just buy our shit’-mode.
You see, Starcraft II didn’t fare any better. I bought all three of its collector’s editions at the time, and I’d kill for new story missions. Instead we get more co-op heroes which, of course, cost money but add nothing storywise.
Overwatch seems to be the only franchise that’s still handled by people with a healthy portion of love for their own game, which is mostly to ‘Jeff from the Overwatch Team’s credit. Sure, not everything’s perfect over there either, but, again, I can at least feel some kind of connection between the makers, the game and the players here.
Its monetization though…no thanks. I unfortunately have to admit that I bought some of their lootboxes during the game’s first year, but I don’t intend to do so ever again.
For a long time I’ve been one of those people who said ‘Yeah, some of this is bad, but the game is fun, so I just play and ignore everything else’.
Not anymore. During the last couple of years things went from bad to worse in terms of customer friendliness, and I’ve finally decided to draw the line. From now on I’ll boycott the worst offenders.
Yes, I might miss out on some stuff, but you know what? There are other games to play – too many, in fact – and other products to use.
Blizzard and Apple are the first companies who won’t squeeze another buck out of my wallet as long as they don’t manage to genuinely convince me that they value me as a customer again. If enough people do this maybe, just maybe, things might change again.
IntPiPoMo picture count: 3 (this post); 17 (total)